Regardless of what industry you serve in, or what products and services you offer – web marketing trends cannot be ignored.Gone are the days when companies could manage with little more than a website and a Facebook page to promote their business online. The web marketing landscape is evolving so quickly that it’s hard to keep up.
Today, there is hardly any successful business that doesn’t have an online presence. With each passing year, new technologies and tools are coming to the fore, forcing web marketers to adapt to stay ahead of their competitors.
Focus on Visual Content:
According to research by Cisco by the year 2022, visual content will account for a whopping 82% of the overall Internet traffic.Also, in the B2B space,91% of buyers have said they prefer interactive and visual content than written content. With AR and VR technologies growing rapidly, web marketers are expected to double-down on video content to keep the consumers engaged and entertained.
Omni-Channel marketing encompasses marketing across multiple platforms, including email, apps, social media, and your website blog.This approach enables web marketing professionals to connect with customers on more digital touch points, effectively offering a better user experience.As AI technology improves, businesses can leverage data insights and machine learning to get a better understanding of customer behaviors, and then personalize it at the highest level.
So, start thinking about how your business can implement the above strategies and keep up with other competitors.
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